First Key Rentals ("we," "us," or "our") operates the firstkeyrentals.com website and rental services from our Oakland Park, Florida location. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website, mobile experiences, and rental services.
Information we collect
We may collect the following categories of information:
- Account information — name, email address, phone number, and password (stored as a secure hash).
- Rental information — driver license details, pickup and return dates, reservation history, and vehicle preferences.
- Payment information — payment transactions are processed by Stripe. We do not store full card numbers on our servers.
- Technical data — IP address, browser type, device information, and usage logs for security and analytics.
- Communications — messages you send to our support team and notification preferences.
How we use your information
- Process reservations, payments, and rental agreements
- Verify identity and driver eligibility
- Send transactional emails and SMS (booking confirmations, reminders)
- Provide customer support and respond to inquiries
- Improve our website, fleet operations, and user experience
- Detect fraud, enforce our terms, and comply with legal obligations
Sharing of information
We do not sell your personal information. We may share data with service providers who assist our operations, including payment processing (Stripe), email delivery (Resend), SMS delivery (Twilio), and cloud hosting providers — only as necessary to perform their services.
We may also disclose information when required by law, to protect our rights, or in connection with a business transfer.
Data retention
We retain account and reservation records as long as needed to provide services, meet legal and tax requirements, and resolve disputes. Rental records may be kept for several years in accordance with Florida business regulations.
Your rights
Depending on your location, you may have the right to access, correct, delete, or export your personal data, and to opt out of certain processing. Contact us at info@firstkeyrentals.com to submit a request.
Cookies
We use essential cookies and local storage for authentication and session management. Analytics cookies, if enabled, help us understand site usage.
Security
We implement industry-standard safeguards including encrypted connections (HTTPS), hashed passwords, role-based access controls, and audit logging for sensitive actions. No method of transmission over the internet is 100% secure.
Children
Our services are not directed to individuals under 18. We do not knowingly collect personal information from minors.
Changes
We may update this policy from time to time. Material changes will be posted on this page with an updated effective date.
Contact
First Key Rentals
123 Federal Highway, Oakland Park, FL 33309
info@firstkeyrentals.com
+1 (954) 555-0100
See also our Terms of Service and Rental Agreement.